Vitalite

For Vitalite, I partnered closely with Whitley Mike to develop the brand’s animation style. She handled all the design, and I brought everything to life in After Effects with dynamic, expressive motion. Our work even appeared on a 13-story video billboard in Times Square for a two-week run. I was also trusted to photograph content with celebrity spokesperson Laura Prepon and the brand’s test-kitchen head chef as they tasted the products. Together, we created a cohesive, energetic visual system that pushed Vitalite’s plant-based story into a bigger, more exciting spotlight.