General Mills

Over the years I’ve created social-first content for General Mills brands like Totino's, Pillsbury, Betty Crocker, Cinnamon Toast Crunch, Cheerios, Nature Valley, and Old El Paso—often collaborating directly with major talent including Justin Jefferson, Amon-Ra St. Brown, Ja'Marr Chase, Terry Crews, and Sam Richardson. I was trusted to concept, write, shoot, and edit content both for the brands and for the celebrities’ own channels—producing polished, high-energy social pieces that blended creative storytelling with performance-driven strategy.