Crave House

I developed the full visual identity for Crave House, a plant-based meat brand from Cargill, with complete creative freedom. I built a high-contrast, bright-lit aesthetic that leans into bold color, crisp shadows, and energetic compositions. Instead of traditional video, I used stop-motion to give the brand a fun, punchy, personality. From lighting to photography to motion style, I crafted a visual world that’s exciting, modern, and unmistakably Crave House.